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CBCom consolidates Chinese ISP business
CBCom Inc., a start-up aiming to become one of the largest
non- state-owned ISPs in China, has completed the first
phase of merger and consolidation of Internet Service Providers
(ISPs) that have been acquired.
After CBCom established Chinet as its ISP strategic partner
in China, and then acquiring two additional ISPs and a
networking solutions provider, it began the process of
merging and consolidating the newly acquired companies.
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| The first phase of this consolidation is now complete.As
a result of this consolidation, Chinet administers its
entire China operations from its main office in Beijing,
having relocated to that office all physical assets (except
for collocated networking equipment), human resources/personnel,
sales and marketing, customer service, and office and administration
staff. Toll-free 800 number service has been installed
as well, and Chinet now provides centralized customer service
for all operations.Chinet has begun a full-scale marketing
campaign to promote brand recognition of its 95777 access
number (a special nationwide number that users may use
to access the Internet at a reduced rate). The consolidated
marketing campaign removed confusing and conflicting sales
promotions previously offered by competing ISPs, thus providing
customers a simplified and clear set of choices. The 95777.com
website has been established where all consolidated ISP
websites are now directed. This phase of consolidation
has greatly reduced staffing requirements through elimination
of redundancies. Before consolidation, these individual
companies required a combined staff of 140 persons in order
to operate efficiently. The consolidated company requires
only 80 employees -- a reduction of 43% of the original
workforce -- and despite the reduction provides service
to all of its 500,000 merged customers with service that
is even better and more efficient. |
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